August Tang

The companion app to Traeger's extensive offering of electric pellet smokers, repositioning traeger as a culinary authority rather than a hobbyist tool. Supports the app's robust offering from grill controls and automated meal cook sessions to learning content and recipe inspiration. Expands the target customer base to be more inclusive and welcoming through an transformation of brand look and feel.

Team: Sunny Li, Joris Rigerl, Derek Fridman, Corrine Taylor, Harrison Kaminsky, John Ferguson